[2019]
Crafter
Product Design Consultant
Ecommerce enhancement
Enhancing ecommerce membership and marketplace experience for the leading subscription crafter supplies and content platform.
Summary
Collaborated with the founder, growth consultant, and tech leads of Crafter’s Box (now Crafter.com) to help enhance overall ecommerce usability, with a focus on developing MVP workflow improvements for membership discovery and marketplace exploration.
The engagement spanned the home page, membership subscription options, and the marketplace browsing and purchase experience. Deliverables included wireframes for each of these surfaces, user journey maps for the membership and marketplace flows, and interaction specs — including a hover-triggered “quick add to cart” state for marketplace product grid items — to guide engineering handoff.