Google

Camp Google: Interactive Summer Learning Experience for Kids

An online summer camp designed to get kids learning STEM offline.

Year

2014

Client

Google

Company

72andSunny

Role

UX Design Director
Camp Google: Interactive Summer Learning Experience for Kids

Summary

Our team at 72andSunny was engaged to lead the planning, design and launch of the first Google-branded online summer camp for kids, Camp Google. Knowing that parents and kids don't want to spend their summers on a computer, the multi-week, interactive multimedia learning experience was designed to prompt kids to take their learning offline and explore the world around them.

The multi-week learning program wove together synchronous and asynchronous learning experiences featuring video, interactive and printable content for exploring a variety of STEM related subjects through kid-friendly themes.

Outcomes

  • Successfully designed and launched Camp Google for Kids, including multiple weekly content themes and featured influencer live streams.
  • Created a kid-friendly STEM learning experience integrating live-stream video, hands-on projects and self-guided interactive exploration.
  • Successfully executed live-stream content features with interactive Q&A from locations around the world, including an under water deep sea dive.

Project Gallery

No items found.

More projects